We are often asked whether blogging is really a necessary “ingredient” to add to a company website. The answer is YES! Just like smelling the sweet aroma of homemade apple pie! Add just a touch of sugar and a hint of cinnamon and it’s perfect. Your website should also take in the full flavors of services you provide.
Blogging can certainly make a difference in terms of search engine visibility, providing consistent leads, and improving sales. I am a firm believer in Content Strategy, and that often begins with a company Blog.
Hosting your blog on your company website is critical. There are many key benefits:
Essentially, the more content you add to your site, overall improves organic search visibility and increases website traffic.
Each new blog opens the door for new possibilities to promote and strengthen your business. Also, blogs creates awareness on your site to rank higher for certain keywords.
What better way to share your company’s message than for people to engage and connect with your business. Blogging gives your business a voice and invites them to share with things that are important with you. Provides an opportunity to gain trust and build confidence in your brand.
Many people engage in social media. Having a Blog on your website is like having a party and inviting the whole world to participate. It is key to provide high quality content. Encourage consumers to engage, share and provide their own interesting facts.
Stay connected to your audience. Many of you have heard the phrase, “Out of sight, out of mind.” Let your customers know you are in this for the long haul and are not going anywhere. Use the Blog as an opportunity to build trust and strengthens your brand.
Continually updating your content on your website and providing new and interesting Blogs generates opportunities to gain high-quality inbound links to your site as well as increase traffic and customers for your business. Blog content also converts into higher rankings for key word phrases.
Blogs provide a great resource to update and inform readers of changes within your industry, trends and special promotions. Relevant content is also current content.
Stand out from your competitors! Write a blog. Create some energy within your business to get customers engaging with you. Blogging is worth the time spent. Just like anything, the more you do something the better you get.
Once you have learned how to ride a bicycle, you never forget. When you fall, you have to just get back up and start again. Business is the same way. There are many turns along the path and once in a while you will hit a rough spot. Just get up and keep moving! Be sure you also remember to take time to enjoy life.